Cheerleaders running with flags that spell Cougs with the WSU logo.

New Gameday Enhancements

Coug Football Weekends
WSU Gameday WeekendsNew & Enhanced Gameday Experiences

New & Enhanced Gameday Experiences at WSU Football

First Down Fridays in Downtown Pullman

  • Street fair-style event before select home games (5–8 p.m.)
  • Features music, games, beer garden, local vendors, and family fun
  • Hosted in partnership with Downtown Pullman Association, Chamber of Commerce, and City of Pullman
    • September 18th
    • September 25th
    • October 2nd
    • October 23rd

Cougar Collective Friday Happy Hour Socials

  • Held Fridays before each home game from 3–6 p.m.
  • First two events at WSU Baseball Complex patio
  • Includes coaches, student-athletes, appetizers, drink tickets, and auctions
  • Future locations to be announced

Kickoff At The CUB

  • New pregame tailgate in the CUB Senior Ballroom
  • No game ticket required
  • Open to all fans starting 3 hours before kickoff
  • Improved food offerings, drinks (including beer, wine and cocktails)
  • Multiple screens showing games
  • Appearance by the Cougar Marching Band

Cougville on Rogers Field

  • Remains a premier pregame destination
  • Includes a beer garden, kids zone with inflatables
  • Opens 2 hours before kickoff, closes during the game
  • Game ticket required for entry

Walkaround Alcohol Service

Beginning Apple Cup, fans aged 21 and over with valid, government-issued identification will be able to purchase beer and wine from general concession stands throughout the stadium, eliminating the need for a designated beer garden. Key elements of the pilot program per the Washington State Liquor and Cannabis Board include:

  • No stadium re-entry once a ticket has been scanned
  • Walk-around beer and wine sales are available through the end of the third quarter
  • Student section remains alcohol-free with a strict zero-tolerance policy
  • Limit of two alcoholic drinks per person, per transaction and ID checks for all alcohol purchases
  • Rogers Field/Cougville becomes part of the ticketed footprint of Gesa Field and will require a game ticket to enter. Rogers Field/Cougville will serve beer and wine leading up to kickoff and will close at the start of the game and not re-open. Fans entering Rogers Field/Cougville will not be allowed to re-enter the stadium once they leave