Walkaround Alcohol Service

Beginning Apple Cup, fans aged 21 and over with valid, government-issued identification will be able to purchase beer and wine from general concession stands throughout the stadium, eliminating the need for a designated beer garden. Key elements of the pilot program per the Washington State Liquor and Cannabis Board include:

• No stadium re-entry once a ticket has been scanned
• Walk-around beer and wine sales are available through the end of the third quarter
• Student section remains alcohol-free with a strict zero-tolerance policy
• Limit of two alcoholic drinks per person, per transaction and ID checks for all alcohol purchases
• Rogers Field/Cougville becomes part of the ticketed footprint of Gesa Field and will require a game ticket to enter. Rogers Field/Cougville will serve beer and wine leading up to kickoff and will close at the start of the game and not re-open. Fans entering Rogers Field/Cougville will not be allowed to re-enter the stadium once they leave

Kickoff At The CUB

• New pregame tailgate in the CUB Senior Ballroom
• No game ticket required
• Open to all fans starting 3 hours before kickoff
• Improved food offerings, drinks (including beer, wine and cocktails)
• Multiple screens showing games
• Appearance by the Cougar Marching Band

Cougville on Rogers Field

• Remains a premier pregame destination
• Includes a beer garden, kids zone with inflatables
• Opens 2 hours before kickoff, closes during the game
• Game ticket required for entry

Cougar Collective Friday Happy Hour Socials

• Held Fridays before each home game from 3–6 p.m.
• First two events at WSU Baseball Complex patio
• Includes coaches, student-athletes, appetizers, drink tickets, and auctions
• Future locations to be announced

First Down Fridays in Downtown Pullman

• Street fair-style event before select home games (5–8 p.m.)
• Features music, games, beer garden, local vendors, and family fun
• Hosted in partnership with Downtown Pullman Association, Chamber of Commerce, and City of Pullman

WSU Catering offering Tailgate Packages

Hosting a tailgate and don’t want to deal with the hassle of preparing all of the food? WSU Catering has you covered! New for the 2025 season, fans can order a tailgate package and pick up prepared delicious eats from the CUB on gamedays. Prices are per person, with a 30-person minimum.

Gameday Appetizers | $8/person

Classic pre-game appetizers, including wings, meatballs, a veggie tray, and your choice of hummus or spinach artichoke dip, are game-ready and packaged to go.

Tailgate Buffet | $14/person

Fuel up for the big game with this crowd-pleasing spread of pulled pork, slider buns, classic coleslaw, and Cougar Gold mac and cheese, game-ready and packaged to go.